Law Firms In The Era Of Technology- 5 Tips For Lawyer Digital Onboarding

The law firms and institutions in the legal industry are developing quickly, just like many other sectors. Therefore, automation and digitization of typical corporate activities will be essential in the constantly evolving legal landscape.

It can occasionally be difficult to onboard new clients or attorneys. The delays that the onboarding process creates constitute a significant problem for businesses. In addition, lawyers have to work hard for their clients, which makes it challenging to complete tasks quickly.

Above all, a solid attorney-client connection is essential for your company to expand, attract new clients needing your services, and keep those you already have. But unfortunately, HR technology can be the crucial component missing from your company’s success.

The speed with which companies can help onboard new customers and attorneys, thanks to technological advancements, can speed up the process of doing case research and training new associates. Therefore, when you implement new technology into your company, you will gain a lot of advantages.

Here are some pointers and techniques you may utilize when introducing new technology to your business to welcome clients and employees.

1.   Complete Tech Supplier Research

You must thoroughly research the tech supplier you want to choose. Then, before transitioning to a digital onboarding system, understand how much your law firm can afford and budget accordingly. These steps will ensure that your law firm receives the best service possible.

The Link app, connected with artificial intelligence (AI) identity verification and electronic signatures via DocuSign, is one example of recent developments in HR technology. Your business can keep ahead of the curve by locating competitive technology providers that provide cutting-edge systems.

2.   Assess Workflow Management

Before using new technology, reviewing your current onboarding process and addressing the shortcomings that clients or associates experienced will pay off. Perhaps there weren’t enough training materials, or clients felt disconnected from the process.

You might use an online workflow management system at your company. Using top-notch workflow software makes assigning duties while onboarding new staff much simpler.

3.   Provide Virtual Teleconferencing Options

Knowing how important you are to those requiring legal representation should persuade you to give your clients top-notch service constantly. Your law firm’s clients and associates’ trust in you as their advisor should always come first. Using digitization instead of a paper-based approach or relying solely on phone calls, you can distribute legislative updates to everyone more swiftly.

Remember that authenticity is the most significant policy when practicing law because it will bind your law firm together. If you want to onboard clients remotely, platforms like Zoom and Google Meet are two good choices. Even if it necessitates spending time electronically, increasing face-to-face encounters during onboarding can increase productivity and talent retention.

4.   Consider Cloud Technology for Digital Onboarding

Consider making the transfer to a cloud server if your company hasn’t already. With a private cloud server, you can manage where your data is kept and keep a close eye on who has access to sensitive data. Scalability, lower expenses, less paper consumption, and efficiency are just a few advantages your company can take advantage of to stay one step ahead of the competition by utilizing cloud technology.

Whether you want to run your business using Amazon Web Services or Google Workspaces, cloud server platforms offer your company the best security features to safeguard your data from potential intruders. Additionally, using a private cloud gives your law firm more freedom and flexibility because anyone may access any information.

5.   Be Patient With New Applications

Any new system that is integrated into your processes has a learning curve. Therefore, your law firm will need to exercise patience during these transitional times for your clients to understand that onboarding is a process that takes time and set realistic expectations for them. This is irrespective of whether it involves implementing a new cloud server infrastructure or maintaining digital recordings of legal documents.

By registering for cloud server applications you can get assistance with several duties, like updating clients via their messaging platform and exchanging crucial onboarding paperwork. It’s essential to correspond because it keeps lines of communication open inside your company.

Technology in the Legal Sector

We are all aware that technology enables us to complete more of our professional objectives efficiently. Using the most recent technology will help you better serve your customers, whether you’re onboarding them or using video conferencing to have a first-time meeting with them. The investment will eventually pay for itself.

Other industries like finance and healthcare have already adapted to automation to a great extent. Even insurance goliaths, infamous for their late adoption of technology, are churning fast to catch up. It is only a matter of time before the legal industry does the same. So, to be ahead of the curve, you should find a good onboarding service provider. It would be your first step in the road ahead. We at Signzy can help you with this. With our state-of-the-art technology and simplified no-code API resources, you can fast-track this swiftly.

About Signzy

Signzy is a market-leading platform redefining the speed, accuracy, and experience of how financial institutions are onboarding customers and businesses – using the digital medium. The company’s award-winning no-code GO platform delivers seamless, end-to-end, and multi-channel onboarding journeys while offering customizable workflows. In addition, it gives these players access to an aggregated marketplace of 240+ bespoke APIs that can be easily added to any workflow with simple widgets.

Signzy is enabling ten million+ end customer and business onboarding every month at a success rate of 99% while reducing the speed to market from 6 months to 3-4 weeks. It works with over 240+ FIs globally, including the 4 largest banks in India, a Top 3 acquiring Bank in the US, and has a robust global partnership with Mastercard and Microsoft. The company’s product team is based out of Bengaluru and has a strong presence in Mumbai, New York, and Dubai.

Visit www.signzy.com for more information about us.

You can reach out to our team at reachout@signzy.com.

Written By:

Mahesh Mohan

Mahesh is a Creative Writer intent on learning and sharing knowledge. He ensures to deliver well-researched and precise information to the reader without squandering their time or tag. He is well versed in financial technology and digital marketing with a passion for stories of all forms.

 

Blockchain Technology In The Indian Fintech Industry- How Will The Technology Venture The 2020s?

Did you know that the global market for blockchain technology will be worth $67.4 billion by 2026? The biggest market value distribution for blockchains is found in the banking industry. India is presently seeing the introduction of this technology.

India has developed into a significant global fintech industry hotspot and has given fintech start-ups considerable space. Covid-19 sped up the fintech sector’s expansion, which is now experiencing record investments and an explosive increase in the use of its services. It was essential for the financial industry to transition to app-based operations as sectors shifted to digital platforms.

The fintech industry has gone a long way with encrypted logins, full access to financial data, and practically all functions available at your fingertips. App-based processes do, however, need less time and effort, but it’s unlikely that they will result in secure transactions, protection against fraud, or transparency to prevent any wrongdoing. Here, blockchain technology has the potential to improve and even completely transform the entire tech-based financial industry.

Understanding Blockchain Technology

A blockchain is a decentralized, open, and distributed digital ledger that keeps track of transactions across numerous computers in such a way that any changes to the record would impact all following blocks and the network consensus. Increasing and leaving its mark in every industry, including fintech, real estate, agriculture, and healthcare, this mushrooming technology is expanding.

Boosting The Booming Fintech

It is clear that with blockchain technology, conventional financial processes may be completely transparent and based on fast, secure transactions. The new fintech transactions can create peer-to-peer networks, quick transactions, and total transparency without needing an intermediary.

Blockchain focuses on lowering the risk for financial institutions and offering secure, encrypted data that are safe and unmodified, potentially making the financial industry more transparent, less vulnerable to fraud, and less expensive for consumers. This enables the industry to concentrate on artificial intelligence- and machine-driven intelligence-based decision-making.

Financial Management Without Banks

Digital wallets, digital payments, and digital lending have all established new market segments due to the expanding new-age client sector. Blockchain technology can effectively govern this ecosystem. Blockchain-integrated digital wallets are protected by private keys while possessing their unique public address, allowing them to send and receive payments. With blockchain technology, wallet holders with private keys are the sole owners of the assets, unlike traditional currency, where banks take responsibility for holding money.

The Relevance Of Digital KYC

Trust and identification have always been difficult to establish in a financial transaction. Blockchain technology will be essential to automate the manual, paper-based, time-consuming, and expensive process of maintaining clients’ up-to-date records through digital KYC. igitization has enormous potential to keep data correct and foster genuine trust among parties conducting online business. Customer consent, data theft, and identity theft are essential parts that facilitate the task for all parties.

Borderless Payments With Blockchain Technology

Financial institutions can concentrate more on improving the speed and effectiveness of payment choices as the industry shifts toward borderless transactions. In addition, regulating the resources required to authorize payments and making them convenient for international payments further lowers the total cost of ownership.

Blockchain technology will revolutionize the fintech industry. Blockchain technology has excelled in the modernization of traditional financial institutions that fintech has risen to do. In addition, the data privacy advantage of blockchain has been building up the much-needed trust between users and providers in the fintech industry.

With an increasing focus on payments, closely followed by securities and trade finance, blockchain will focus on evolving complexity and delivery timeframe, improving financial institutions’ operational efficiency.

About Signzy

Signzy is a market-leading platform redefining the speed, accuracy, and experience of how financial institutions are onboarding customers and businesses – using the digital medium. The company’s award-winning no-code GO platform delivers seamless, end-to-end, and multi-channel onboarding journeys while offering customizable workflows. In addition, it gives these players access to an aggregated marketplace of 240+ bespoke APIs that can be easily added to any workflow with simple widgets.

Signzy is enabling ten million+ end customer and business onboarding every month at a success rate of 99% while reducing the speed to market from 6 months to 3-4 weeks. It works with over 240+ FIs globally, including the 4 largest banks in India, a Top 3 acquiring Bank in the US, and has a robust global partnership with Mastercard and Microsoft. The company’s product team is based out of Bengaluru and has a strong presence in Mumbai, New York, and Dubai.

Visit www.signzy.com for more information about us.

You can reach out to our team at reachout@signzy.com.

Written By:

Mahesh Mohan

Mahesh is a Creative Writer intent on learning and sharing knowledge. He ensures to deliver well-researched and precise information to the reader without squandering their time or tag. He is well versed in financial technology and digital marketing with a passion for stories in all forms.

Leveraging No-code Approach For Rapid And Flexible Onboarding Solution By Signzy

The financial industry is witnessing a paradigm shift with an uptick in the emphasis on digital client onboarding. As a top-level CTO of a banking enterprise or a neo-banking venture, you are always looking for technology that eliminates the deadwood involved in manual paperwork in onboarding new clientele. Finally, you can now heave a sigh of relief as we present the perfect fintech companion for fulfilling all your digital onboarding needs. 

Signzy is your one-stop, neatly-packaged, no-code AI-based digital onboarding solution that empowers leading financial organizations to deploy automated data management and customized client onboarding without any prior coding!

Yes! You read that right! Not a single line of code is required to deploy customizable solutions for your bespoke business needs. So hold your breath, ladies and gentlemen, as we are about to unveil path-breaking innovation in the field of fintech that holds promise and potential.

Why is Digital Onboarding The Talk of The BizTown?

The ultimate goal of any captain of the banking streamer is to reduce TAT (Turn Around Time) and offer an enhanced customer experience. Gone are the days when physical meetings needed to be fixed for the most straightforward banking procedures. Instead, optimized and customized secure digitized banking solutions have heralded the winds of change and set the tone for the future. 

By embracing the benefits of customized digital onboarding solutions such as Signzy, you get to open the gates to a world of benefits that suit the technologically challenged with seamless ease. When you leverage an automated customized platform such as Signzy, you make data management, solution deployment and machine learning a child’s play even for those who know zilch about coding!

Building complete AI solutions without investing in expensive developer work results in optimized cost-efficiency and greater user flexibility. A single team member can deploy multiple modules to deliver customized onboarding, drag and drop solutions without consulting the IT team! Now, that’s progress.

Plus, not to mention that AI eliminates chances of human error, which ultimately translates into cementing customer trust and loyalty. Seems like a pretty win-win situation, we say!

Top 3 Reasons Why Deploying Signzy’s No-Code AI-Based Approach is a Smart Move

Let’s get down to some hard facts and number crunching to help you benefit from one of the best digital onboarding solutions and empower your financial enterprise like never before!

  1.  Optimized Deployment Time Enabled By Its No-Code Approach: 

Financial institutions are understandably short of time, and in a world where time and money directly correlate, you cannot afford to continue deploying age-old inefficient solutions. 

This is where Signzy comes into the picture with an extended hand. Being an inherently AI-based platform powered by a no-code approach, you don’t need a developer to build and crunch code. Its intuitive drag and drop approach results in a 90% reduction in TAT. Lesser time required for deployment results in a more significant, error-free onboarding process. 

Are you wondering what no-code tech brings to the table? Well, let’s break it down for easier assimilation. Imagine creating apps, AI tools, onboarding platforms, websites with just a laptop at your disposal and no pre-existing coding knowledge! 

Sounds too good to be true? Well, not really, as no-code technology enables even the not-so tech-friendly people to move the proverbial mountains effortlessly. 

No-code-based innovations have impacted a diverse range of industries, and the financial sector is no different. When done conventionally, the process of client onboarding in the financial sector still takes about a week to complete. When banks or neo banks deploy no-code solutions like Signzy, they optimize the clientele onboarding procedure quickly and smoothly through an AI-based online portal. 

All your KYC prerequisites such as forms, terms & conditions, secure biometrics enabled digital contracts are all packaged in one place. 

  1.  Secure, Flexible, and Customized Digital Onboarding: 

If you are worried about the security aspect of deploying this no-code-enabled platform, allow us to put your worries to rest. Whereas custom-built code built by a developer is open to errors and security risks, no-code platforms run on pre-tested systems that afford unparalleled biometrics enabled security to businesses and their database.

The flexibility that comes with this unique platform allows you to create customized flows and business tools with a drag and drop or click and point approach. Also, there is no learning curve to it, so no more research and number crunching. Instead, it’s as simple as waving your wand and getting the work done!

  1. Cost-efficient Customized Onboarding Solution that Helps Fintech Firms Breathe Easy!

Signzy offers customizable digital KYC solutions to a plethora of renowned financial institutions across geographies. As a result, companies have reported a 75% reduction in operational expenditure, 66% dip in customer churn rate, and 3% increase in sales productivity! These fantastic figures speak for themselves. 

Let’s try to understand what makes this achievable. First, these APIs offer a plug-and-play approach that allows you to create business tools on the fly. Also, they can be easily integrated with existing solutions ruling out overhead expenditures and developer costs. 

They carry out advanced microservices equipped to offer advanced features like forgery detection, AI-based risk detection, background verification against established government databases at a fraction of the cost.

Thus the deployment of such proprietary APIs guarantees cost-optimization and an enhanced user experience.

Key Takeaway

Customized, scalable backend operations and faster digital transformation are unequivocally the need of the hour, and Signzy delivers just that and a lot more! So you can now curate business tools with absolutely no coding at the time of deployment, ensure faster delivery, expedite creation time and automate a significant chunk of the tedious work. Consequently, you can now focus on things that genuinely require your expertise and attention with the rest of the things being taken care of. 

Optimize client onboarding with a few clicks in a simple manner and close deals faster than ever! Not to mention the reduced costs of not having to hire developers. Simply the best! 

 

About Signzy

Signzy is a market-leading platform that is redefining the speed, accuracy, and experience of how financial institutions are onboarding customers and businesses – using the digital medium. The company’s award-winning no-code GO platform delivers seamless, end-to-end, and multi-channel onboarding journeys while offering totally customizable workflows. It gives these players access to an aggregated marketplace of 240+ bespoke APIs that can be easily added to any workflow with simple widgets.

Signzy is enabling ten million+ end customer and business onboarding every month at a success rate of 99% while reducing the speed to market from 6 months to 3-4 weeks. It works with over 240+ FIs globally, including the 4 largest banks in India, a Top 3 acquiring Bank in the US, and has a robust global partnership with Mastercard and Microsoft. The company’s product team is based out of Bengaluru, and it has a strong presence in Mumbai, New York, and Dubai.

Visit www.signzy.com for more information about us.

You can reach out to our team at reachout@signzy.com

Optimized Digital Onboarding- An Essential Tool For Sales Boost

Customer Onboarding is a crucial aspect of business development. But what executives miss out on is the fact that it can help their salesforce as well. 89% of customers reported that they would pay more for companies with better customer onboarding processes, according to a recent study by Forrester Research. 

Highly engaged customers buy 86% more than unengaged customers. Onboarding is an effective way to attract user interest. Efficient customer onboarding paves ways to develop a loyal customer base. Innovative institutions find methods to improve their existing systems. This article takes a look at how Digital Onboarding affects customer engagement and how we can use it to drive sales.

Customer Onboarding and its effect on Sales

New customers need a stepwise process to guide them to set up and use your product or service. Customer onboarding resolves this need. It takes the customer from the initial sign-up to activation of the product and use. This helps in delivering value as early as possible to the customer. Good customer onboarding ensures setting the TAT(turn around time) to a minimum while covering all the important information useful for the customer.

As each enterprise has different modes of processing, there are different types of customer onboarding. They are the following:

  • On-Site Customer Onboarding is the traditional form of onboarding. The customer approaches a physical store,office, or branch with proof of identity and other documents. The process primarily involves physical entities with a high TAT. A study from HubSpot cites 63% of customers finding this type of onboarding very inconvenient.
  • Hybrid Customer Onboarding uses the digital documents companies offer to the customers. These forms are filled in online and then submitted physically to the concerned office or branch. Even though an improvement upon the traditional method of onboarding, it is still far from deeming a convenience for customers.
  • Digital Onboarding of the customers is a completely digitized process. Customers do not need to visit an office or branch. They can complete the process online from any place of their choice. This does not compromise the safety, guarantee, or credibility. The process is also called Online Onboarding or Remote Onboarding.

Sales are influenced by numerous factors, but the onboarding process profoundly affects sales. What most salesforces miss out on is that closing a sale does not necessarily guarantee a completed onboarding process. It certainly does not guarantee the retention of the customer. The processes and services like customer onboarding following a closed sale are equivalently relevant.

A convenient, swift, and reliable customer onboarding process provides the customer with a delightful experience. It increases the chances of further business and retention. If the customer onboarding ensures all important data points are covered for the customer, later processes can retrieve saved information making them faster and easier to navigate.

In essence, customer onboarding helps improve the quality of obtained customers. It builds trust and preference among the customers. With almost all institutions digitizing their onboarding processes, the competition to improve customer onboarding is cutthroat. Improving even the slightest details in the onboarding process brings forth beneficial outcomes.

Challenges of Digital Onboarding

With the advancements in technology, it is clear that digital onboarding trumps conventional modes of onboarding. It is faster and more secure than its predecessor processes. Yet even digital onboarding has challenges to address and resolve. Some of them include:

  • The transition from physical to digital platforms
  • Minimizing friction in the process
  • Changes in Regulations
  • Avoiding technological stagnation
  • Data Management

Newer customers from older generations find it difficult to understand and process digital onboarding. The transition from physical onboarding to remote and online onboarding is difficult for individuals unfamiliar with newer technology. This demands attention from the onboarding platform.

In the age of information, most people will not wait for delays in processes. If the customers face friction in the onboarding process, they might abandon the journey. Drop-off rates can be as high as 75% during onboarding. It might even end up in customers opting for services from other providers. A churn rate of 5% is expected usually. As much automated as the process may be, there is always a chance of a need for manual intervention. The platform must keep this intervention to a minimum. These hurdles need resolution in the digital onboarding process.

The advancing technology demands that the installed process be updated. We can not expect to install an onboarding process and let it be. It requires constant updates and additional plug-ins to improve. This coupled with the frequent changes in regulatory guidelines ensures that we must avoid technological stagnation.

Many institutions incorporate KYC and AML processes into the journey. This makes it easier for the customer as the whole process will cover multiple requirements. The data is obtained more readily. The obtained data should be stored with high-security measures. This is to avoid all forms of fraud and scams.

Optimized Digital Onboarding- The Boon to Boost Quality Sales

Having a digital onboarding solution is not enough in the prevalent competitive ecosystems. Institutions need to up their games by giving customers the most seamless and fast onboarding journey possible. This is not possible without taking into account the areas of improvement a generic digital onboarding solution has.

Onboarding is not a hurdle for the business, but rather a kit of tools to improve the number of quality sales. If optimized aptly, digital onboarding will increase customer retention and in the long run, overall sales. This is possible only if certain factors are addressed and utilized. They include:

  • TAT- Turn Around Time
  • Processing Friction
  • Regulation Compliance
  • Automation Quality
  • Technological Adaptability
  • Security and Risk Management

A reduced TAT and swift processing encourage customers to begin the onboarding journey. It decreases the activation energy for them. Indeed, what once used to take days or weeks to complete with manual intervention is now done in hours or minutes with digital onboarding. But, even this is further reduced with optimization. Schmick APIs and resources do not just look good but do this. TAT is reduced with better user experience initiatives and quality technology.

User experience and interface design have advanced to an immense degree. This makes the processing friction during the onboarding journey minimal. Unnecessary and cumbersome steps in the process are eliminated without compromising any compliance guidelines. All regulatory compliance measures are updated and integrated into the system. Frequent changes in guidelines are not a problem.

Quality automation and adaptable technology ensure no unprecedented roadblocks. Good technology is good when it goes uninterrupted. With newer machine learning(ML) methods and artificial intelligence(AI), decision-making and rule engines are advanced. They help prioritize necessities and eliminate unnecessary steps.

To prevent fraudulent activities, efficient safety measures are installed. Security becomes a prime concern when the risk is high. Thus, good onboarding resources implement proper risk analysis and management. As all this will be monitored by authorities, compliance is most certainly uncompromised.

These factors drive the customer to establish a healthy and dependable relationship with the enterprise. It helps in customer retention and even newer customer acquisition. Sales increase in numbers when the effort to be invested is minimal. 86% of customers prefer a good onboarding experience over a detailed education on services after they have bought it. 63% of customers demand quality support post-sale and during onboarding. It is the reason they would even consider making the decision. It is also interesting to note that it costs between 5 to 2 times more to acquire a new customer when compared to retaining one.

Hence, a good sale does depend on what comes after. The cretaceous strategies of sales are behind. Customers are aware and demand good products and services with efficient support. A good customer onboarding process not only makes the customer feel good but independent. 

Benefits of Optimized Digital Onboarding

Some of the major benefits of Optimized Digital Onboarding include:

  • Reduced TAT- Processing time is considerably reduced
  • Minimal Processing Friction- With an emphasis on details, processing friction is minimized by eliminating unnecessary steps and procedures.
  • Improved Regulation Compliance- frequently changing regulatory guidelines are no longer a concern. Technology-based compliance is also updated and effective.
  • Quality Automation – State-of-the-art AI with efficient digitization helps improve the overall process.
  • Adapting Technology- All backend features are updated regularly to not fall behind in progress.
  • Fortified Data Security- Customer data is highly secure with quality safety protocols and data management. Sufficient focus is given for fortification.
  • Risk Management- All customer-based risk is managed with priority categorization.

How Can Signzy Help?

It is only sensible to conclude that mere digital onboarding is insufficient to meet today’s customer demands. More optimized processing breeds better sales results and overall experience. But then the major question follows, how do we select the right service provider for Digital onboarding and other processing that can help your business?

We at Signzy, can certainly help you improve your business. Being one of the pioneers in financial and regulatory technologies, Signzy provides you with resources that make processes easier. Our Digital Onboarding solution stays ahead of the curve with prime technology while maintaining a focus on sales boosts too. With an impressive quiver of products and services, we provide you with extremely customizable solutions. These include our suite with 240+ APIs and AI-based resources.

About Signzy

Signzy is a market-leading platform redefining the speed, accuracy, and experience of how financial institutions are onboarding customers and businesses – using the digital medium. The company’s award-winning no-code GO platform delivers seamless, end-to-end, and multi-channel onboarding journeys while offering customizable workflows. In addition, it gives these players access to an aggregated marketplace of 240+ bespoke APIs that can be easily added to any workflow with simple widgets.

Signzy is enabling ten million+ end customer and business onboarding every month at a success rate of 99% while reducing the speed to market from 6 months to 3-4 weeks. It works with over 240+ FIs globally, including the 4 largest banks in India, a Top 3 acquiring Bank in the US, and has a robust global partnership with Mastercard and Microsoft. The company’s product team is based out of Bengaluru and has a strong presence in Mumbai, New York, and Dubai.

Visit www.signzy.com for more information about us.

You can reach out to our team at reachout@signzy.com

Written By:

Mahesh Mohan

A Creative Writer intent on learning and sharing knowledge.

The Era Of Digitization-Fintech Strategy of Digital Onboarding And What’s In Store For The Future

Introduction

The world fintech market share across 48 unicorn fintech companies is north of $187 billion. This amounts to more than 1% of the global financial industry. A sensible question that comes to mind is, how are they doing this?

Fintech startups are considered underdogs in the financial ecosystem especially when compared to financial behemoths that are already present. Nonetheless, they are growing at a tremendous pace posing a challenge to these traditional giants. This is evident from the pace at which they acquire new customers. Some take less than 4 minutes to complete the entire end-to-end customer acquisition flow and in most cases right from the customer’s smartphone with almost no human interaction.

The reason for their excellent presence is due to multiple factors. The fact that they have defined a specific customer base to explore helps them identify their market. Their diligent proximity with advancing technology helps them create innovative and cheaper solutions. But mere statements for how they are doing it isn’t enough. We need a thorough understanding of the mechanics and strategy. Let’s have a closer look at how fintech startups approach digitization

How the Fintechs Have Fared in the Past Decade

The era before the dot-com bubble was the time of startup boom with over $30 billion in venture capitalist investments in the US. But once the bubble burst, investments for startups, especially fintech startups declined. By the early 2000s, the total investments were barely meeting the $5 billion mark.

The situation has been on a drastic change since the beginning of the past decade. Investments have grown tremendously, coming back on top to over $22 billion in the US alone. A good example is Venmo (launched in 2009) whose valuation rose from $150 million in 2013 to $38 billion in 2020. The company had proven that they had fresh ideas and excellent execution strategies for investors. The fact that they had grown from 10 million users to 40 million users was one of the primary reasons for this. This attracted the backing they required, boosting the venture.

Braintree, a division of PayPal acquired the company for $26.2 million in 2012. This was no epiphany for the fintech giant, but the result of years of close observation. Not only was the startup gaining customers, most of them remained active. Currently, with more than 26 million active users, Venmo is set to grow faster and better.

Venmo is merely one example of this potential opportunity. 2018 was particularly a crucial year as 18,000 startups received more than $254 billion globally. The majority of these were from the US. The global fintech market was worth $127.66 billion in the same year with an expected growth rate of 25% to $309.98 billion by 2022. All this was due to how sedulous catering of their customers.

 

What Are The Fintech Startups Doing Right To Grow?

Fintech startups are not bound by traditional methods. They have the freedom to think outside the box for they know not where the boundaries of convention confine them. They can understand the most fundamental concept in running a business. Gaining a customer is harder than retaining one.

Retaining your customers will help you forage all the low-hanging fruits. One of the vital aspects of any financial venture is to create retainable, loyal customers while improving the ease of onboarding new ones. Thus, it is easy to conclude that onboarding customers are the key to a company’s growth. But, whether fintech startups have done so is a question to be pondered upon. They have amalgamated technology into their onboarding process by making it completely digital. In an industry where 71% of consumers end their relationship with a company because of poor customer service, it is essential to provide the best service you can from the get-go.

Most Fintech Startups focus on certain areas of improvement when it comes to customer onboarding and service. Some of these areas are:

Selective Niche

The Startups define their customers. Mostly focusing on Gen X and Millennials, they cater to a younger customer base. This is beneficial in the long term as most of the current younger generations can be converted into long-term loyal customers with considerable financial assets in the future. For example, Most of Venmo’s customer base is aged lower than 34 years. 7.4 million P2P payment service users are between the ages of 18 and 34. 4.1 million of them are between 25 and 34 years. Since they are focusing on the younger generations, only 1.4 million consumers are above the age of 35 and below 44.

Digitization and Consumer Experience

The traditional methods of onboarding are tedious for newer customers. Fintech Startups acknowledge this by making the process easier. The first step is to provide digital onboarding options. Not only does this reduce the time required for the process, but it also enhances the overall user experience. Expenses too are reduced for the companies due to reduced exploitation of resources for storage and manpower.

The best technology usable will meet contemporary expectations in customer service. Banks with no websites or no online presence are yet to come out of the dark ages. By 2020 more than 67% of consumers have used a fintech platform. This was 33% more than in 2017. This number will soon reach absolute saturation. Giants in the insurance sector are wise in predicting this. More than 63% of CEOs in the sector believe technology like IoT(Internet of Things) will impact the whole financial sector.

60% of the consumers opt for transactions with financial institutions with a single online platform. This number is set to increase as a 2020 survey pointed out that 96% of the global population is aware of one or more fintech companies

Mobile Onboarding

The human palms are more powerful than ever with the advancements in mobile technology. Any financial task is performed on a smartphone with a mobile app by customers. This is made possible by the institutions welcoming and adopting this technology. Payment services companies promote this to a greater extent increasing mobility for the customers. Tipalti.com predicts mobile transactions to grow 121% by 2022. This will constitute 88% of all bank transactions. Fintechs are targeting this latent market.

 

The Road Not Taken- What the Fintech Startups can do going forward

The financial landscape is expected to change in the coming decades. 2021 has more than 90% of users making at least one payment using a smartphone. By 2022 78% of Millennials in the US will become digital banking users with credit cards, debit cards, and e-wallets surpassing cash at all points of sales. Fintech Startups see all this as an unavoidable opportunity.

Fintech startups’ methods of digitization and mobile onboarding have become inevitable for customer experience enhancement. They save time, energy, and in most cases, even money. Unfortunately, the traditional banks are struggling to adopt what the fintech startups have already embraced. Meanwhile, the startups are looking ahead in decades. They are understanding new technology that can be used for better customer service.

Some of these are:

Blockchain Technology
Neo-Banks are considering better methods for data storage and security. Blockchain technology is an excellent option for this. Blockchain is a DLT(Distributed Ledger Technology) that permits data to be stored globally on multiple servers. A form of cryptocurrency is used by two entities(people or companies) as payment. The agreement forms the ‘block’ in the chain. This type of financial technology revolutionizes central banks and financial markets.

More than 24% of the world population is familiar with this technology. This is because Blockchain and Regtech(Regulatory Technology) are leading in terms of growth in the fintech industry. Blockchain technology is set to reach $20 billion by 2024. This includes P2P digital lending which was at $43.16 billion in 2018. It is expected to reach more than $567 billion in 2026 with a CAGR greater than 26%

Artificial Intelligence
AI is already prevalent in the current fintech ecosystem. It is used for automation and related processes. It can vary from simple automation to complex Machine Learning(ML). AI and ML in the financial sector are used to perform tasks that are traditionally done by a human worker. Such repetitive tasks being automated will aid the company both financially and in aspects of time.

But fintech startups are looking at the next stage of AI implementation. Banking-related chatbot interactions are expected to go to 3150% by the year 2023 from 2019. This will enhance the experience the customer has while onboarding and interacting with the institution. Along with this $2 trillion will be managed by ‘Robo-Advisors’ by the same year.

AI will also enhance labor productivity by a maximum of 40%. The projected expectations of 2035 estimate profitability of 39% for all industries, let alone banking. Even customers are expected to prefer Machine interaction over human interactions in the coming future. Startups analyze these data and evolve their modes to suit the future customer base.

 

Conclusion

The financial niche has been altered by the booming fintech startups. Among traditional banks and organizations, nearly 82% intend to collaborate with fintech companies in the next decade. If they do not, they might lose the total customer base by the end. With nearly 90% of banks fearing their consumers to be lost to up-and-coming startups, they are willing to adapt.

Consumers demand a seamless digital experience while onboarding and transacting. Smart traditional banks see the solution and upgrade their methods. If that is not possible they collaborate in partnerships or contracts with fintech startups and other technology companies. Most of this helps in onboarding younger customers. This converts many B2C models to a more B2B model. They then gain access to a bigger client pool.

Established financial institutions need to focus on onboarding more customers, for their existing consumer base will soon be exhausted. Thus, while retaining their customers they must focus on expanding their presence in the future. For this Help of fintech startups can be used. This will be the swiftest and smartest step traditional financial institutions can take for the better.

About Signzy

Signzy is a market-leading platform redefining the speed, accuracy, and experience of how financial institutions are onboarding customers and businesses – using the digital medium. The company’s award-winning no-code GO platform delivers seamless, end-to-end, and multi-channel onboarding journeys while offering customizable workflows. In addition, it gives these players access to an aggregated marketplace of 240+ bespoke APIs that can be easily added to any workflow with simple widgets.

Signzy is enabling ten million+ end customer and business onboarding every month at a success rate of 99% while reducing the speed to market from 6 months to 3-4 weeks. It works with over 240+ FIs globally, including the 4 largest banks in India, a Top 3 acquiring Bank in the US, and has a robust global partnership with Mastercard and Microsoft. The company’s product team is based out of Bengaluru and has a strong presence in Mumbai, New York, and Dubai.

Visit www.signzy.com for more information about us.

You can reach out to our team at reachout@signzy.com

Written By:

Mahesh Mohan

A Creative Writer intent on learning and sharing knowledge.

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